Facebook rolls out checks for UK political ads
Fb has announced it presented a system of inspections on political adverts run on its platform in the UK which requires advertisers to verify their identity and location to try to allow it to be harder for foreign actors to meddle in domestic polls and referenda.
This comes after similar rollouts of politics ad transparency tools in the U. S. and Brazil.
From today, Fb said it will report and display information about who paid for politics adverts to operate on the platform in the united kingdom within an Ad library — including retaining the ad itself — for “up to seven years”.
It will likewise logo these adverts with a “Paid for by” please note.
So had the organization experienced this system up and running throughout the UK’s 2016 Brexit referendum, the Canadian data firm AIQ would, presumably, had to pass the political advertiser verification process, and display “Paid for by” Vote Leave/BeLeave/Veterans for Britain badges on ratings of pro-Brexit ads… If this didn’t just get banned because of not being based in the UK to begin with.
(How extensively Facebook will be checking up on politics advertisers’ ‘paid for by’ claims is one relevant question to ask, and we have asked; or else this looks mostly just like a badging exercise — which requires other doing the work to check/police claims… ).
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